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How to Setup LinkedIn Tracking Without Learning Code
You know data is valuable.It means measurement and accountability, which allows you to make confident, informed decisions.Google Analytics and LinkedIn are both important sources of data: Google...
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Business Grade – Are You Ready To Get Serious About Social?
You’re ready, aren’t you?Maybe you’ve been toying with social for a while. Perhaps you’ve gotten a taste of success and you’re ready to up the stakes. Or maybe you’re just tired of paying for radio...
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Why I Started Using Google+
On June 28, 2011 Google launched their latest, and arguably most successful, foray into the world of social media – Google+.Like a lot of people, I was an early adopter.Unlike a lot of people, I still...
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Instagram: How to move beyond the selfie
Instagram has gone from a Foursquare competitor to a service that allows anybody with a smartphone to feel like a semi-professional photographer. Thanks to integration with Twitter and Facebook, and...
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The 4 Types of Facebook Like
We all want to be “Liked.” When it comes to Facebook, however, there are four different ways you can be Liked. And while it’s been argued that the Like may be dying, for the moment at least, these are...
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A Beginner’s Guide to Pinterest for Business
When most of us talk about business on social media we think about Twitter, Facebook, and LinkedIn. A lot of us probably don’t think of Pinterest.We should.First, a few stats. There are, approximately,...
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Is Social Media Marketing Over?
Social isn’t new and it’s not going away.In fact, the list of social networks that a business “has” to be on only seems to be growing. But after a decade of MySpace, Facebook, Twitter, and Instagram,...
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Twitter Has An Organic Reach Problem…And Here’s Why That’s Good
Twitter recently extended the Gift of Good Data to every registered user. And that data should serve as a great big eye opener.The good news? You no longer have to estimate Reach.The bad news? Your...
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How to Measure Everything On Twitter (For Free)
When it comes to engagement on Twitter, everyone is pretty familiar with the Big Three1. Retweets 2. Replies 3. FavoritesHowever, without context, these can be “vanity metrics,” broad measures that...
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Is Your Content Any Good? How to Thrive on a Post Click-Bait Facebook
Click-bait sucks.You’ve undoubtedly been there, flipping through your timeline, when you come across a headline, and maybe a picture, dripping with intrigue, begging you to click through.And so you do,...
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